SBE, part of the PRINTEOS Group, puts its trust in BOBST for purchase of new printing machine

Mex, Switzerland, 18 November 2025

As part of a major development and modernization strategy for its industrial facilities, SBE has invested in a new MASTER M5 printing press from BOBST, a leading global player in the packaging sector.

SBE will benefit from the machine’s high level of automation and versatility, enabling the company to meet current and future market demands for fast and efficient production of high-tech labels and packaging. The MASTER M5 offers unmatched productivity thanks to its advanced automation. With fast job changes and automatic adjustments for pressure, registration, and tension, it minimizes operator intervention while ensuring precision, consistent quality, and minimal setup time. Versatile and compatible with oneECG technology, the press handles all types of substrates, from film to lightweight cardboard, and integrates inline finishing units for agile and efficient production. Its digital workflow reduces downtime and waste, while ensuring connectivity, repeatability, and ease of use.

SBE chose to collaborate with BOBST as the company was seeking a partner that is at the forefront of innovation and could offer forward-thinking technology, with impeccable commercial support. BOBST’s strong international presence and availability of technical support based in France, were also important factors in SBE’s choice.

Olivier Lottin, Managing Director of SBE, stated: “BOBST’s proven expertise in complex industrial processes was a decisive factor in our decision. From the very first discussions, we appreciated their commercial support, which was rigorous, responsive, and solution oriented. This professional approach builds a lasting relationship of trust, based on transparency and a deep understanding of our industrial needs.

“Moreover, responsiveness is essential in our business. We were particularly impressed by the presence of a technical service function based in France. This local presence ensures availability, rapid intervention, and excellent after-sales support.”

SBE is a subsidiary of PRINTEOS, a leading European printing group that operates 21 factories across the continent. BOBST’s extensive European footprint and international presence complement PRINTEOS’s industrial and commercial reach.

Carlos Coll, Director of the Label Division at PRINTEOS Group, added: “BOBST’s ability to support our group in each of the countries where we operate is a strategic asset. Their international organization, combined with effective local coordination, ensures service continuity and consistent technical standards across all our sites.

“By choosing BOBST, the PRINTEOS Group is partnering with a company capable of meeting today’s and tomorrow’s technological challenges. This new flexographic printing press will allow us to increase our competitiveness, optimize our industrial performance, and better meet our customers’ demands.”

Stéphane Vrignon, Zone Business Director at BOBST, said: “The M5 press and its associated technologies automate the flexo printing process and will enable SBE to offer its customers high-quality printed labels and packaging in an efficient, high-performance manner with perfect control over repeatability. We thank SBE and PRINTEOS for their trust in BOBST and look forward to a long and fruitful relationship.”

The release (available in English and French) can be downloaded here:

About BOBST
​We are one of the world’s leading suppliers of substrate processing, printing and converting equipment and services for the label, flexible packaging, folding carton and corrugated industries. Our vision is to shape the future of the packaging world based on four pillars: connectivity, digitalization, automation and sustainability.
​Founded in 1890 by Joseph Bobst in Lausanne, Switzerland, BOBST has a presence in more than 50 countries, runs 21 production facilities in 12 countries and employs more than 6 400 people around the world. The firm recorded a consolidated turnover of CHF 1.891 billion for the year ended December 31, 2024.

Press contact:
​Gudrun Alex
​BOBST PR Representative
​Tel.: +49 211 58 58 66 66 ​
​Mobile: +49 160 48 41 439
​Email: gudrun.alex@bobst.com

Follow us:
​LinkedIn: www.bobst.com/linkedin ​
​YouTube: www.bobst.com/youtube