Mex, Switzerland, 22 April 2026
BOBST will bring its market-leading expertise of corrugated packaging to the first-ever Corrugated 2026 event, as it announces it will host four insightful speaking sessions at the show.
The landmark event will see experts from BOBST and its partner, Packitoo, take to the stage on three of its four days. Together, the presentations will provide unmissable insights for corrugate converters and the businesses that rely on corrugated packaging, covering topics that include eCommerce, AI, automation, and digitalization.
The first session, hosted by Christian Vionnet, Product Marketing Director for flatbed die-cutters and flexo post-printers at BOBST, will be titled Could the eCommerce bubble burst? From Overcapacity to Opportunity: Rethinking the Future of Corrugated Packaging. It will focus on how corrugate converters can adapt to a rapidly evolving online marketplace. The talk will take place in the afternoon on the first day of the event, Tuesday 19 May.
Two more sessions follow on Wednesday 20 May, with one hosted by Thomas Othax of Packitoo. This discussion centers on the hot topic of AI, supporting corrugate businesses as they look to unlock the potential of AI-powered converting. Jan Deschuyter, Technology Sales Manager at BOBST will also take the stage on Wednesday in a quickfire presentation titled The Huge Potential of Robotics in the Corrugated Board Industry. This talk will provide a close look at BOBST’s leading portfolio of robotic solutions.
BOBST will also have a presence on the third day of the event – Thursday 21 May – when David Arnaud, Product Marketing Director for flexo folder-gluers and rotary die-cutters, delivers a talk on automation and the importance of digitalization. This presentation, titled Automation in the Modern Corrugated Box Plant and the Importance of Digitalization, promises to highlight the benefits of BOBST’s modular solutions, enabling an approach to automation that can adapt with and scale to each converter’s needs.
David Arnaud looked ahead to the event, saying, “This event represents an exciting opportunity to engage directly with partners and customers to showcase how innovative solutions can drive better performance across the corrugated value chain. We are very proud to be the overall event sponsor and looking forward to exchanging insights that will help to shape the future of packaging.”
The event enables visitors to experience product solutions first-hand, enjoy networking opportunities, and gather insights about the future of the industry through talks and round table discussions.
It takes place on 19 – 22 May at the Fira Barcelona Gran Via, and is co-located with the FESPA Global Print Expo, European Sign Expo, and Personalisation Experience, offering even more value for attendees.
\nThe release can be downloaded here:
\n \n \nAbout BOBST
\u200bWe are one of the world’s leading suppliers of substrate processing, printing and converting equipment and services for the label, flexible packaging, folding carton and corrugated board industries. Our vision is to shape the future of the packaging world based on four pillars: connectivity, digitalization, automation and sustainability.
\u200bFounded in 1890 by Joseph Bobst in Lausanne, Switzerland, BOBST has a presence in more than 50 countries, runs 21 production facilities in 12 countries and employs more than 6 300 people around the world. The firm recorded a consolidated turnover of CHF 1.622 billion for the year ended December 31, 2025.
Press contact:
\u200bGudrun Alex
\u200bBOBST PR Representative
\u200bTel.: +49 211 58 58 66 66
\u200bMobile: +49 160 48 41 439
\u200bEmail: gudrun.alex@bobst.com
Follow us:
\u200bLinkedIn: www.bobst.com/linkedin
\u200bYouTube: www.bobst.com/youtube