BOBST takes packaging innovations back on the road with dual Northeast Brazil roadshow

Mex, Switzerland, 1^st September 2026

BOBST is preparing for a double bill of live demonstrations and practical discussions as its roadshow format returns with two events in Northeast Brazil this September.

Following the success of its recent roadshow in Argentina, which attracted around 140 participants, BOBST has expanded its regional event format with the Packaging Industry Roadshow Northeast Brazil 2026.

The event – BOBST’s first multi-segment roadshow in the region – will see the BOBST team visit Fortaleza’s Hotel Praiano on 22 September to share the company’s latest innovations for flexible packaging, labels, folding carton, and corrugated board, before taking the same programme to Fiesta Hotel in Salvador two days later.

An estimated 200 packaging professionals are expected to attend across both cities to witness live demonstrations of the VISION CI flexo press and NOVALAM S 550 laminator.

BOBST die-cutters featuring ACCUREGISTER, TooLink and Zero Patching, folder-gluers with complete line solutions, RSC inline conversion systems, and post-print flexo, flatbed die-cutting and litho-lamination solutions will also be presented.

The programme will further explore how BOBST supports customers beyond the machine itself through connectivity, digitalization and automation solutions, BOBST Connect and data-driven production support, and Customer Services that maximize equipment performance, productivity and lifecycle. Additional topics include tooling expertise through HPT and CITO, as well as financial solutions for BOBST equipment.

The roadshow will also demonstrate how BOBST technologies help converters improve sustainability, reduce waste and move towards more efficient production processes.

Beyond technology demonstrations, the event is designed as a platform for knowledge exchange and networking among packaging professionals across the region.

Multiple partner organizations will join BOBST at the event including ABIEA, an industry association, Apex, Miraclon, and Rossini for the morning session, and BHS, Crown do Brasil, and Intergrafica in the afternoon.

Eduardo Pereira, Zone Business Director LAS at BOBST, said: “We see great potential in Northeast Brazil, and this roadshow is our way of building lasting relationships with the local packaging community, sharing knowledge and identifying new opportunities together.

“From flexible packaging and labels to folding carton and corrugated board, this roadshow gives converters in Fortaleza and Salvador direct access to the latest BOBST technologies and opens the door to conversations on the subjects that matter most to them: automation, connectivity, digitalization, and how to maximize their own productivity.”

Packaging professionals interested in attending the Fortaleza or Salvador events can register at https://go.bobst.com/RoadshowBrazil2026 . Space is limited to approximately 50 participants per session.

The release (available in English and Portuguese) can be downloaded here:

About BOBST
​We are one of the world’s leading suppliers of substrate processing, printing and converting equipment and services for the label, flexible packaging, folding carton and corrugated board industries. Our vision is to shape the future of the packaging world based on four pillars: connectivity, digitalization, automation and sustainability.
​Founded in 1890 by Joseph Bobst in Lausanne, Switzerland, BOBST has a presence in more than 50 countries, runs 21 production facilities in 12 countries and employs more than 6 300 people around the world. The firm recorded a consolidated turnover of CHF 1.622 billion for the year ended December 31, 2025.

Press contacts:
​Gudrun Alex
​BOBST PR Representative
​Tel.: +49 211 58 58 66 66 ​
​Mobile: +49 160 48 41 439
​Email: gudrun.alex@bobst.com

Guilherme MENDES
​Bobst Latinoamerica do Sul Ltda
​Marketing Specialist
​Phone: +55 11 95257-7632
​Email: Guilherme.mendes@bobst.com

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