BOBST puts its new industry vision into practice with innovative ways to engage with customers and reduce the environmental impact

Smart Factories, Technology Lounges and Customer Reference Sites are set as the preferred engagement model with clients. A new strategy to support the BOBST vision to shape the future of the packaging world, which reflects BOBST values and responsibilities.

Mex, Switzerland, 26th May 2020

The number of industry events and tradeshows has increased significantly over the last decade and at the same time, the communication technologies offer new ways to share content. To engage with our customers more effectively, BOBST will evolve its current Competence Centers to the next level, providing all customers and prospects with new ways to access product and solution demonstrations. Over the last few years, the Competence Centers have been growing and the investments made are quite significant. They have become the preferred place to showcase live customer experiences and to validate investments.

This transformation will lead into new Smart Factories, which will encompass Technology Lounges, Partnerships and Application Experts to demonstrate complete end-to-end solutions where customers will be able to touch and see everything required to produce a label, pouch or box. From substrates processing, to job preparation, color management, printing, tool preparation and converting, all with the option to test specific jobs from converters.

We have started to virtualize the customer experience with live streaming demonstrations – across all equipment in our existing Competence Centers, providing an engaging customer experience with less traveling constraints. There will be further information on these new ways of engagement soon.

BOBST is reducing its presence at industry tradeshows and thereby dramatically reducing the environmental impact. As a result, we have decided not to attend drupa and other industry tradeshows in 2021, while maintaining a limited participation in Asia.

BOBST is at the start of a new journey, which will enable us to engage with our customers in a quicker, more effective and more personalized manner, reducing the environmental burden and shaping the future of the packaging world.

About BOBST
We are one of the world’s leading suppliers of substrate processing, printing and converting equipment and services for the label, flexible packaging, folding carton and corrugated industries.
Founded in 1890 by Joseph Bobst in Lausanne, Switzerland, BOBST has a presence in more than 50 countries, runs 15 production facilities in 8 countries and employs more than 5 500 people around the world. The firm recorded a consolidated turnover of CHF 1 636 million for the year ended December 31, 2019.

Press contact:
Gudrun Alex
BOBST PR Representative
Tel.: +49 211 58 58 66 66
Mobile: +49 160 48 41 439
Email: [email protected]

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About BOBST

We are one of the world’s leading suppliers of substrate processing, printing and converting equipment and services for the label, flexible packaging, folding carton and corrugated board industries. 

Founded in 1890 by Joseph Bobst in Lausanne, Switzerland, BOBST has a presence in more than 50 countries, runs 19 production facilities in 11 countries and employs more than 6 100 people around the world. The firm recorded a consolidated turnover of CHF 1.841 billion for the year ended December 31, 2022.

Contact

PO Box CH-1001 Lausanne Switzerland

+41 21 621 21 11

www.bobst.com