BOBST partners with and invests in PACKITOO, a specialist in digital solutions in the packaging industry

Mex, Switzerland, 30^th April 2024

This partnership aligns with BOBST's strategy and strengthens its vision of a digital and connected future for the packaging industry

BOBST, one of the world's leading suppliers of equipment and services for packaging and label manufacturers, announced today that it has entered into a strategic partnership with PACKITOO, a French company developing digital solutions in the packaging industry. PACKITOO’s HIPE is a web-based sales tool tailored for the packaging industry, automating quotations, managing packaging projects, and supporting web-to-pack e-shops for printers and converters.

This partnership aligns with BOBST's strategy to digitalize and connect the entire packaging value chain, from brand owners to converters and equipment suppliers. It will allow BOBST to provide printers and converters with a tailored solution, streamlining their sales cycles, reducing costs, and boosting revenues. PACKITOO will also benefit from BOBST's global presence, expertise, and network, enabling it to reach new markets and customers.

HIPE is a new software application that tackles key challenges for converters in a market seeking more customization, smaller orders, and quicker delivery. It offers a personalized digital sales process to businesses, allowing converters to quote jobs rapidly and accurately to clients, considering all cost factors, like machine types used. At the same time, they can connect to pre-press applications from leading software providers such as ESKO with whom a strategic collaboration brings real value to converters well integrated among various web platforms. HIPE also allows to deploy a web-to-pack website with instant and automated quotations, generating more orders with minimal effort.

“This is a strategic move that reinforces our vision of a digital future for the packaging industry, where data and software play a key role in enhancing productivity, efficiency, and sustainability. PACKITOO's software is a perfect fit for our industry vision, brings a new way of collaboration, and provides a valuable solution for our customers to automate and optimize their sales processes. We look forward to working together with PACKITOO's talented team to further develop and scale their software and offer it to our global customer base." said Jean-Pascal Bobst, CEO of BOBST.

"We are thrilled to join forces with BOBST, a world leader in the packaging industry and a trusted partner for converters,” said Thomas Othax, CEO of PACKITOO. “This partnership and investment are a great opportunity for us to leverage BOBST's resources, knowledge, and network to grow our business and reach new markets. We share BOBST's vision of a digital transformation of the packaging industry, where software and data are key drivers of innovation and value creation. We are confident that our software will bring significant benefits to printers and converters, and the packaging industry as a whole."

For more information, please visit https://hipe.packitoo.com.

The release (available in English, German, French, Italian and Spanish) can be downloaded here:

About BOBST
​We are one of the world’s leading suppliers of substrate processing, printing and converting equipment and services for the label, flexible packaging, folding carton and corrugated board industries.
​Founded in 1890 by Joseph Bobst in Lausanne, Switzerland, BOBST has a presence in more than 50 countries, runs 21 production facilities in 12 countries and employs more than 6 300 people around the world. The firm recorded a consolidated turnover of CHF 1.960 billion for the year ended December 31, 2023.

About Packitoo
​Packitoo, established in July 2017 by Corinne Loustalet and Thomas Othax, made its mark as the pioneering digital marketplace exclusively focused on custom packaging.
​In its mission to modernize the packaging industry, Packitoo introduced HIPE in 2019—a comprehensive solution tailored for flat or corrugated cardboard converters. HIPE boasts a rich suite of features, including a custom packaging configurator, CRM capabilities, a web-to-pack solution, digital quoting tools, and modules for seamless document management, task tracking, and email notifications. This modular approach not only streamlines quoting processes but also empowers businesses to enhance their sales force efficiency and expand their customer base through seamless website integration with HIPE.
​With a vision to serve 60 industrial clients by 2026 across France and Europe, Packitoo remains steadfast in its commitment to innovation and continuous investment in research and development. For further details on Packitoo's HIPE solution, please visit https://hipe.packitoo.com/.

Press contact:
​Gudrun Alex
​BOBST PR Representative
​Tel.: +49 211 58 58 66 66 ​
​Mobile: +49 160 48 41 439
​Email: gudrun.alex@bobst.com

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