BOBST Experience Day in Istanbul showcases latest developments in flexible packaging

Mex, Switzerland, 6 May 2026

On 28 April 2026, BOBST hosted the second in its series of BOBST Experience Days – focused on flexible packaging – at its premises in Istanbul, Turkey.

The event brought together several of Turkey’s leading flexible packaging converters and provided an exclusive opportunity to explore the latest innovations in gravure printing, laminating and more.

At the center of the day were two live demonstrations – one onsite and one virtual. Onsite, the attendees experienced a live demonstration of the NOVALAM S550, a highly cost-effective, compact, solventless laminator designed to handle a variety of substrates including thin alu-foil, metallized film and thin stretchable materials. During the demonstration, the NOVALAM S550 performed high-speed solventless lamination on ALU (8µm) / PET (12µm reverse print), highlighting its premium performance and efficiency for modern lamination needs.

Participants also experienced a live virtual visit to the BOBST San Giorgio, Italy Technology Center, where they discovered cutting-edge technologies and the Leonardo platform – a full production-scale pilot coating line, designed for testing and developing new coating technologies. This was followed by a live demonstration of the MASTER 6003, a highly flexible gravure printing solution, which can handle a wide range of substrates, ink types and job lengths to address a very broad spectrum of diverse production requirements and applications. Guests saw first-hand the machine’s innovation, precision, productivity, and consistency.

Other sessions included a live link to BOBST Bielefeld – where attendees heard information on various BOBST solutions including CI flexo innovations and how robotics integration can support smart digital workflows – and an interactive discussion with BOBST Technology Sales Managers.

“It was an honor to host so many of Turkey’s leading converters at our second BOBST Experience Day, and we were able to demonstrate high‑value flexible packaging solutions that address converter pain points and provide a significant competitive advantage,” said Khaled Joundi, Regional Business Director BOBST Middle East. “Face-to-face engagement remains unparalleled, both for discussing the individual requirements and specific circumstances of each converter and for providing the opportunity to experience the technology firsthand. We look forward to hosting further Experience Days in the future.”

The Experience Day series is a part of BOBST’s new framework to connect more directly with the market. This was the second BOBST Experience Day, following the initial session on folding carton, held in March. Further sessions are planned, including additional folding carton and flexible packaging days as well as events focused on corrugated board and labels.

The release (available in English and Turkish) can be downloaded here:

About BOBST
​We are one of the world’s leading suppliers of substrate processing, printing and converting equipment and services for the label, flexible packaging, folding carton and corrugated board industries. Our vision is to shape the future of the packaging world based on four pillars: connectivity, digitalization, automation and sustainability.
​Founded in 1890 by Joseph Bobst in Lausanne, Switzerland, BOBST has a presence in more than 50 countries, runs 21 production facilities in 12 countries and employs more than 6 300 people around the world. The firm recorded a consolidated turnover of CHF 1.622 billion for the year ended December 31, 2025.

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