BOBST announces flexible packaging open house at Atlanta Competence Center

Mex, Switzerland, 4 December 2025

BOBST is set to host a special one-time open house event for the flexible packaging supply chain at its Competence Centre, in Atlanta USA, in the New Year.

The Future of Flexible Packaging: Workforce, Automation, and Innovation will take place on February 24, 2026, and will bring together flexible packaging professionals for demonstrations, discussions and insights into workforce development and automation-driven production. The open house will address key challenges facing the sector, including changing workforce dynamics, evolving skill requirements and the increasing role of automation in maintaining productivity and consistency. Attendees will have the opportunity to see live demonstrations of BOBST machines in action, including the VISION CI Flexo press, the NOVALAM S 550 laminator and the MASTER M6.

In addition, BOBST experts will share insights into how converters can strengthen training efforts, improve operational agility and prepare their teams for the next era of flexible packaging production.

“The flexible packaging industry continues to evolve, and converters are looking for clear, practical ways to support their teams while enhancing performance,” said John Ferreira, Vice President of Sales, Flexible Packaging at BOBST. “This open house provides a focused, one-day opportunity to explore these topics while seeing the latest automation in action.”

The event will be held at the BOBST Atlanta Competence Center, located at 2715 Ronald Reagan Blvd, Suite 300, Cumming, GA. Attendance is open to flexible packaging professionals, production leaders and technical teams.

The release can be downloaded here:

About BOBST
​We are one of the world’s leading suppliers of substrate processing, printing and converting equipment and services for the label, flexible packaging, folding carton and corrugated industries. Our vision is to shape the future of the packaging world based on four pillars: connectivity, digitalization, automation and sustainability.
​Founded in 1890 by Joseph Bobst in Lausanne, Switzerland, BOBST has a presence in more than 50 countries, runs 21 production facilities in 12 countries and employs more than 6 400 people around the world. The firm recorded a consolidated turnover of CHF 1.891 billion for the year ended December 31, 2024.

Press contacts:
​Gudrun Alex
​BOBST PR Representative
​Tel.: +49 211 58 58 66 66 ​
​Mobile: +49 160 48 41 439
​Email: gudrun.alex@bobst.com

Katie Graham
​Regional Marketing & Communications Manager
​Bobst North America Inc.
​Tel.: +1 973 226 8000
​Mobile: +1 404 308 3480
​Email:katie.graham@bobst.com

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